Like dance with Olympic sponsors like – non-Olympic sponsors, Marketing – sports and leisure industr

In noisy Olympic marketing craze, to really get the status of Olympic corporate sponsors are few, most businesses can only be more to do with the Olympic banner edge ball, but fortunately the market is more recognized is the result, who truly recognized and remembered by the public, is the only criterion to judge the outcome.
  Ipsos survey shows that some companies, while not an Olympic sponsor, he was recognized as the public are doing the Olympic status.
Lot of past experience has proven, whether or not a true Olympic sponsor, in short, once the public finds is, and its sales will increase.
In the sports apparel industry, 82% of the Li Ning as the Olympic sponsors, as well as 70% of the company Nike as a sponsor, but the real sponsors Adidas, only the awareness 69%. Can be said that Li Ning is all non-Olympic sponsors to benefit most businesses.
Addition to Li Ning, the results can be seen from the survey, China Unicom, Mengniu, Nike, ICBC, China Telecom, China Construction Bank, China Life, Ping An, Pepsi, Pacific Insurance are not official Olympic partners or sponsors, but these non-sponsor brand awareness rate in the top 20 accounted for 11.

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Thus, not only sponsors the Olympic feast, non-sponsors can rely on their wisdom to expose the same edge, and even outshine sponsors … …
A survey, the most successful Olympic marketing business is not necessarily Olympic sponsors, but quietly, early action of the dark horse, full of wisdom, it will become the darling of the Olympic Games.
Spend huge amounts of money in sponsorship to carry out the Olympic marketing, the other non-Olympic sponsors are going outside the Olympics even more fierce competition.
Li Ning to seize the best means of publicity Li Ning and adidas
compete in the Olympic Games two days after losing sponsors, January 5, 2007, Li Ning and the CCTV sports channel to sign the agreement?? 2007-2008 broadcast of part and event programs anchors and reporters were wearing when photographed clothing brand Li Ning.
This means that, during the Olympic Games in Beijing, as long as the CCTV sports channel to open, Li Ning’s Logo eyes will greet the audience.
This is a very innovative marketing programs, it is very cleverly escaped the “Olympic intellectual property” of the barriers to a low-cost way to embrace the Olympic Games in Beijing?? I can not cooperate with the Beijing Olympic Organizing Committee, I Jiugen CCTV co-sponsor the event or sports team can not, I will sponsor the event host and journalist reported.
2007 6 25, Li Ning, join the Spanish Olympic Committee in Beijing. In 2008 Beijing Olympic Games, Li Ning will provide the Spanish Olympic delegations, including receiving awards, including the official equipment. In other words, Li Ning won the Spanish team. This is undoubtedly a milestone moment Li Ning Company.
Up to now, several months preparing for the Olympics Li Ning has built up a team of bright stars of “Li Ning delegation”: including Chinese shooting team, diving team, tennis team, gymnastics team?? The four ball team at the 2004 Athens Olympic Games gold medal achieved more than the total number of China’s team gold medal in half; also Argentina’s basketball team, the Spanish athletes.
Anta played by advertising the new forces
8 8, 2008 the first anniversary of the Olympic countdown to the special day memorable, Anta advertising series “articles Declaration” took the lead in CCTV1, CCTV2, CCTV3, CCTV8, Hunan TV, Anhui Satellite TV, Shanghai Oriental TV, etc. TV media-intensive play, while the major portals Sina, Sohu, Netease, also put in uniform. Overnight blowing, announced the official launch Anta Olympic strategy.